Plus has developed festive gift wrap that is 100% water dissolvable and printed with biorenewable inks. Spurred by the fact holiday gift wrap can’t be recycled if it contains glitter, foil, or plastic and in the U.S. each year, approximately 2.3 million pounds of wrapping paper ends up in landfills, the body wash brand has developed a limited edition, planet-friendly wrapping paper. After opening a present wrapped in Plus, you can place in the sink or shower, run water, and watch the wrap dissolve away in less than 30 seconds.