The Future of Experiential Brand Design: From Storytelling to Story-Living
This report, developed by SOON Future Studies, explores the evolving landscape of brand experiences as audiences move beyond passive storytelling toward immersive, participatory, and emotionally resonant engagements. Through deep insights, emerging technologies, and cultural shifts, we uncover how brands will integrate with culture and environment over the next decade. From augmented moments to regenerative experiences, this report presents key scenarios and case studies that redefine the future of brand interactions.
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