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Century Majority

Century Majority

29 April, 2022

According to a recent study by Stanford Centre of Longevity, as many as half of today’s 5-year-olds can expect to live to the age of 100. The report titled ‘The New Map of Life’ outlines the opportunity to change the trajectory of aging and it’s associated costs by starting now to redesign institutions, practices, and norms so that they align with today’s reality, rather than last century’s and build longevity-ready communities for the future.

Time horizon: Far
Generation: Gen Alpha
channel: IRL
issue: Wellness
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Century Majority
Signal title Generation Channel Region Issue Time Horizon Sector

Century Majority

Gen Alpha IRL - Wellness Far Health + Wellness