14 September, 2022
Haircare brand The Unseen have launched their newest project, a holographic temporary hair-dye called COLOUR ALCHEMY. The first-of-a-kind innovation uses a structural colour to reflect light and create iridescent hair colours that change in response to temperature, and sunlight. Without needing pre-lightening or bleaching, it creates unique and adaptive temporary colour in an instant on even the darkest hair.
|Signal title||Generation||Channel||Region||Issue||Time Horizon||Sector|
|Gen Z, Millennials, Gen Alpha||Retail||UK||-||Now||Beauty, Fashion|