For it’s spring 2022 runway show, Balenciaga staged a deepfake production. Titled ‘Clones’, creative director Demna Gvasalia CG-scanned the face of artist Eliza Douglas onto deepfake models who were wearing the collection. Working in tandem with producer, Quentin Deronzier, the digital post-production process was time consuming, involving everything from planar tracking, rotoscoping, and machine learning (the soundtrack was created by an AI bot). Photo by Balenciaga