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Drive Time

5 May, 2022

While hybrid work empowers us to swap out the traditional 9-5 for working hours more suited to individual needs, research shows that hybrid hours can harm motivation. A study by Cornell University found that working a nontraditional schedule, and checking in at all hours of the day, night and week created lower levels of job satisfaction for employees. Cornell Associate Professor Kaitlin Woolley said “Even if you’re still working 40 hours a week, you’re working during time that you’ve mentally encoded as time off, or as time that should be for a vacation, and that can make you feel suddenly that your work is less enjoyable,”

Time horizon: Now
region: USA
Generation: Millennials Gen X Gen Z
channel: IRL
issue: Wellness
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Signal title Generation Channel Region Issue Time Horizon Sector

Drive Time

Millennials, Gen X, Gen Z IRL USA Wellness Now Health + Wellness