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Electric Benz

Electric Benz

9 September, 2021

Mercedes Benz has unveiled a futuristic new car concept at the 2021 IAA mobility show in Munich. A preview of the all-electric version of the all-terrain model series, the vehicle combines the iconic G-class look and off-road capabilities with futuristic elements. Mercedes Benz is aiming to go fully electric by the end of the decade, with an ‘electric first’ to ‘electric only,’ strategic plan. This will include sustainable production, a co2-neutral life cycle for batteries, and a transformation to a zero-emission and software-driven future.

Time horizon: Near
region: EU
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Electric Benz
Signal title Generation Channel Region Issue Time Horizon Sector

Electric Benz

- IRL, Retail, Activation / Experience EU - Near Sustainability, Travel, Automotive