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Faux Fish

Faux Fish

8 September, 2021

What’s the freshest take on the booming plant-based protein market? Faux Fish! Pictured here is Madrid-based startup @mimicseafood Tunato. Fabricated from a specialty tomato variety grown in southern Spain, it resembles sliced sushi-grade tuna in shape and size. Investment in U.S. plant-based seafood hit $70 million in the first half of 2021, as much as in the past two years combined. Growth of plant-based protein and meat alternatives is projected to increase from $4.6 billion in 2018 to a whopping $85 billion in 2030, according to investment firm UBS.

Time horizon: Near
channel: IRL
issue: Ethics Wellness
Sector: Food + Bev
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Faux Fish
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Faux Fish

- IRL - Ethics, Wellness Near Food + Bev