8 September, 2021
Angie is challenging beauty standards in China. Described by CNN as an ‘imperfect’ virtual influencer, Angie doesn’t model luxury fashion, endow beauty augmentations or promote new songs. Instead, she sports simple outfits, yawns on screen and earnestly grapples with everyday grooming routines. Sometimes she can be seen with a flushed face, dry skin and visible acne scarring. Her down-to-earth persona is clearly resonating on Douyin, where she has amassed almost 300,000 followers to date.
|Signal title||Generation||Channel||Region||Issue||Time Horizon||Sector|
|Gen Z, Gen Alpha||IRL, URL||CHINA||Inclusivity, Wellness, AI||Now||Technology, Sustainability, Health + Wellness|