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Imperfect Influencer

Imperfect Influencer

8 September, 2021

Angie is challenging beauty standards in China. Described by CNN as an ‘imperfect’ virtual influencer, Angie doesn’t model luxury fashion, endow beauty augmentations or promote new songs. Instead, she sports simple outfits, yawns on screen and earnestly grapples with everyday grooming routines. Sometimes she can be seen with a flushed face, dry skin and visible acne scarring. Her down-to-earth persona is clearly resonating on Douyin, where she has amassed almost 300,000 followers to date.

Time horizon: Now
region: CHINA
Generation: Gen Z Gen Alpha
channel: IRL URL
Home/ Metaverse /
Imperfect Influencer
Signal title Generation Channel Region Issue Time Horizon Sector

Imperfect Influencer

Gen Z, Gen Alpha IRL, URL CHINA Inclusivity, Wellness, AI Now Technology, Sustainability, Health + Wellness