28 July, 2021
Barbie is going green with a new recycled doll. The 62-year-old Mattel brand is debuting ‘Barbie Loves the Ocean,’ it’s first fashion doll collection made of recycled ocean-bound plastic. To introduce the line, Barbie is running a marketing campaign playing on its decades-old association with pink, entitled ‘The Future of Pink is Green.’ Lisa McKnight, SVP, Global Head of Barbie & Dolls at Mattel says the line has been in the works for about 18 months.
|Signal title||Generation||Channel||Region||Issue||Time Horizon||Sector|
|Gen Alpha||Retail||USA||-||Now||Toys + Hobbies, Education, Sustainability|