The Friendly Break-up
5 May, 2022
The Covid-19 pandemic has taken an unprecedented toll on couples, with divorce and break-up rates sky rocketing. With the economic pressures many individuals face post-pandemic, the idea of moving out and moving on can be daunting. Argentina-based FC Home & Deco have set out to solve just that with their modular furniture line called The Friendly Breakup Collection. Each chair, table or rug has been designed out of two pieces that can function as stand alone units when the couple who owns them break up. The furniture line also nods to famous celebrity break-up’s like the ‘BradIston’ sofa (Brad Pitt and Jennifer Aniston) and KanyDashian’ table (Kanye West and Kim Kardashian).
Signal title | Generation | Channel | Region | Issue | Time Horizon | Sector | |
---|---|---|---|---|---|---|---|
The Friendly Break-up |
Millennials, Gen Z | Marketing | LATAM | Pandemic, Wellness | Now | Home + Interiors |