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The Friendly Break-up

The Friendly Break-up

5 May, 2022

The Covid-19 pandemic has taken an unprecedented toll on couples, with divorce and break-up rates sky rocketing. With the economic pressures many individuals face post-pandemic, the idea of moving out and moving on can be daunting.  Argentina-based FC Home & Deco have set out to solve just that with their modular furniture line called The Friendly Breakup Collection. Each chair, table or rug has been designed out of two pieces that can function as stand alone units when the couple who owns them break up.  The furniture line also nods to famous celebrity break-up’s like the ‘BradIston’ sofa (Brad Pitt and Jennifer Aniston) and KanyDashian’ table (Kanye West and Kim Kardashian).

Time horizon: Now
region: LATAM
Generation: Millennials Gen Z
channel: Marketing
Home/ Society /
The Friendly Break-up
Signal title Generation Channel Region Issue Time Horizon Sector

The Friendly Break-up

Millennials, Gen Z Marketing LATAM Pandemic, Wellness Now Home + Interiors