The Man-icure
28 July, 2021
Nail art is having a serious moment in the mens beauty space. Youth tastemakers Harry Styles, Anwar Hadid and Machine Gun Kelly have recently emerged as polish enthusiasts. In May 2021, rapper Lil Yachty has even launched his own nail paint line, called Crete. Now the trend is beginning to catch on across social media. #guyswithnailpolish has a total of around 1.5 million views on Tiktok, while those with #boyswithnailpolish have been viewed around 1 million times. @via @jennynails
Signal title | Generation | Channel | Region | Issue | Time Horizon | Sector | |
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The Man-icure |
Gen Z, Millennials | IRL | - | Inclusivity, Gender, Equality | Now | Health + Wellness |