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The Man-icure

The Man-icure

28 July, 2021

Nail art is having a serious moment in the mens beauty space. Youth tastemakers Harry Styles, Anwar Hadid and Machine Gun Kelly have recently emerged as polish enthusiasts. In May 2021, rapper Lil Yachty has even launched his own nail paint line, called Crete. Now the trend is beginning to catch on across social media. #guyswithnailpolish has a total of around 1.5 million views on Tiktok, while those with #boyswithnailpolish have been viewed around 1 million times. @via @jennynails

Time horizon: Now
Generation: Gen Z Millennials
channel: IRL
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The Man-icure
Signal title Generation Channel Region Issue Time Horizon Sector

The Man-icure

Gen Z, Millennials IRL - Inclusivity, Gender, Equality Now Health + Wellness