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The Purge Surge

The Purge Surge

28 July, 2021

According to Thredup’s ninth annual ‘Resale Report’, 80% of US consumers, plan to reboot their closets once the pandemic is over, either purging items they no longer want or buying items. Approximately 159.4 million consumers plan to get rid of clothing after the pandemic is over, 46.4% plan to get rid of clothes that no longer fit them, while 24.8% will say goodbye to clothes they wore during quarantine.

Time horizon: Near
Generation: Gen Z Millennials
issue: Pandemic
Sector: Fashion Finance
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The Purge Surge
Signal title Generation Channel Region Issue Time Horizon Sector

The Purge Surge

Gen Z, Millennials Retail, Ecommerce, Mobile / App - Pandemic Near Fashion, Finance