29 April, 2022
TikTok will soon be launching delivery-only restaurants across the US. The social app is partnering with Virtual Dining Concepts and Grubhub to launch 300 TikTok Kitchens in March next year, with plan to expand to more than 1,000 by the end of 2022. The menu at the restaurants will draw upon the most popular viral food posts on TikTok, from baked feta pasta (Google’s most-searched dish of 2021), a smash burger and pasta chips.
|Signal title||Generation||Channel||Region||Issue||Time Horizon||Sector|
|Gen Z||Ecommerce, Mobile / App, Social Media||USA||-||Near||Entertainment, Food + Bev|