Ultra IRL Events
28 July, 2021
Dubbed as the next generation in immersive entertainment, Illuminarium is a new sensory experience in Atlanta, US. Interactive and responsive projections along with in-floor vibrations and 3D immersive sound, transport visitors to new destinations – namely a safari in Africa which was the chosen setting for it’s July launch. The next experience will see visitors walk on the surface of the moon. Illuminarium will be rolling out other locations in Las Vegas and Miami, backed by a $100 million in funding. Photo by Illuminarium Experiences
Signal title | Generation | Channel | Region | Issue | Time Horizon | Sector | |
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Ultra IRL Events |
- | Activation / Experience | - | - | Near | Entertainment, Technology, Art |