Signal title	Generation	Channel	Region	Issue	Time Horizon	Sector
Intimate Tech	Gen Z, Millennials, Gen X	IRL	USA	Wellness	Now	Health + Wellness
Alternative Limb Project	Millennials, Gen Z	IRL	-	Inclusivity	Now	Art, Fashion, Beauty
DYNAMIC DESKS	Gen Z, Gen Alpha	IRL	-	AI	Near	Home + Interiors
Gucci Town	Gen Alpha	URL	-	-	Now	Fashion, Gaming
Cryopreservation	Gen Z, Gen Alpha, Gen Beta	IRL	UK	-	Now	Sustainability, Technology
Virtual pride parade	Gen Z	URL	USA	Inclusivity, Gender	Now	Technology, Gaming, Beauty
AirBeenBee	Millennials, Gen Z, Gen X	IRL	EU	-	Now	Travel, Home + Interiors, Architecture
Potato Skin Cling Film	Gen Z, Millennials, Gen Alpha	Retail	AUS	-	Now	Sustainability, Technology, Home + Interiors, Food + Bev
Patented Futures	Millennials, Gen X, Gen Alpha	Retail	USA	AI, Copyright	Far	Technology, Toys + Hobbies
Designer Edibles	Millennials, Gen Z	Retail	USA	Wellness	Near	Health + Wellness
High-tech Houseplants	Gen Z, Millennials, Gen Alpha, Gen Beta	Retail, IRL, Activation / Experience	EU	Wellness	Near	Home + Interiors
Better Morning After	Gen Z, Millennials	Marketing, Retail	USA	Politics, Ethics, Gender, Equality, Wellness	Now	Health + Wellness
Future-Proof Kitchen	Gen X, Gen Z, Millennials	Retail	-	Wellness	Near	Sustainability, Technology, Food + Bev
Heads-up	Gen Z, Gen X, Baby Boomers, Millennials	IRL	ASIA	-	Near	Technology
Puppy-dog eyes	Gen Z, Millennials, Gen X	IRL	ASIA	-	Now	Pet, Health + Wellness
COLOUR ALCHEMY	Gen Z, Millennials, Gen Alpha	Retail	UK	-	Now	Beauty, Fashion
FOOD OUT OF AIR	Gen Alpha, Millennials, Gen Beta, Gen Z	Retail	EU	Wellness	Near	Food + Bev, Sustainability, Health + Wellness
Eat the Rich	Millennials, Gen Z, Gen Alpha	Marketing, Activation / Experience, Social Media	USA	Equality, Ethics	Now	Entertainment, Media + Publishing, Food + Bev
Symbiotic Living	Gen Alpha, Gen Z	IRL, URL	SEA	AI	Far	Architecture, Sustainability
Diaper Tax	Millennials, Gen Z, Gen X	Activation / Experience	USA	Equality	Now	Fashion, Education
Plastic-eating enzyme	-	IRL	USA	-	Near	Sustainability
Android Attendance	Gen Alpha, Gen Beta, Gen Z	IRL	EU	AI	Now	Education, Technology
Alzheimer’s Pen	Baby Boomers, Gen X, Parents	IRL	EU	Wellness	Near	Health + Wellness
Swedish “seedballs”	Millennials, Gen X, Gen Z	Retail, Marketing	EU	-	Now	Sustainability, Home + Interiors
Wear this jacket to death	Gen Alpha, Millennials, Gen Z, Gen X	Retail	AUS	-	Now	Fashion, Sustainability
The Microgreen Shoe	Gen Alpha, Gen Z	IRL	USA	-	Now	Fashion, Sustainability
Menstrual Leave	Gen Z, Millennials, Gen Alpha, Gen X	IRL	EU	Equality, Wellness, Gender	Now	Health + Wellness, Gaming
Space Barbie	Gen Alpha	Activation / Experience, Social Media	USA	Equality, Inclusivity, Gender	Now	Toys + Hobbies, Education
Cooling the city	Millennials, Gen Z, Gen Beta, Gen Alpha	IRL	EU	-	Far	Architecture, Technology, Sustainability
Floating Holtels	Millennials, Gen Z, Gen Alpha	Activation / Experience	-	-	Far	Travel, Automotive, Architecture
Eternal Life	Gen Z, Millennials, Gen Alpha	Mobile / App, URL	-	AI	Now	Technology, Gaming
New Timber Heights	Millennials, Gen Z, Gen X, Gen Alpha, Gen Beta	IRL	EU	-	Far	Architecture, Sustainability
Wildlife Crossing	Millennials, Gen X, Gen Z, Gen Alpha, Gen Beta, Baby Boomers	Activation / Experience, IRL	USA	Ethics	Now	Architecture, Sustainability, Technology
Resell, Rewear, Repeat	Millennials, Gen Z	Ecommerce, Social Media	EU	Ethics	Now	Fashion
Homeless in the Metaverse	Millennials, Gen Z	Marketing	EU	Inclusivity, Equality, AI	Now	Technology
The Friendly Break-up	Millennials, Gen Z	Marketing	LATAM	Pandemic, Wellness	Now	Home + Interiors
Drive Time	Millennials, Gen X, Gen Z	IRL	USA	Wellness	Now	Health + Wellness
Food For Thought	Millennials, Gen Z	IRL	AUS	Wellness	Now	Food + Bev
Road Work	Millennials, Gen X, Gen Alpha	Mobile / App, IRL, URL	-	Pandemic	Far	Automotive, Technology
Art Therapy	Gen Z	IRL	USA	Wellness	Now	Art, Education, Entertainment
Brain Loading	Millennials, Gen Z, Gen Alpha	Social Media, Mobile / App	USA	-	Now	Technology
Wikitongues	-	URL, Mobile / App	-	Inclusivity, Ethics	Now	Education
Tiktok Kitchen	Gen Z	Ecommerce, Mobile / App, Social Media	USA	-	Near	Entertainment, Food + Bev
Century Majority	Gen Alpha	IRL	-	Wellness	Far	Health + Wellness
Climate Friendly Wrapping Paper	Millennials, Gen X	IRL, Retail	USA	-	Now	Sustainability
Altbashes	Millennials, Gen X	IRL	-	-	Now	Entertainment
VC Inequality	-	IRL	-	Inclusivity, Equality, Gender	Now	Technology
Online Opportunity	Millennials, Gen Z	URL	-	Inclusivity, Pandemic	Now	Media + Publishing
Art Activism	-	IRL	USA	Politics, Ethics	Now	Art
Web3 Wedding	-	URL, Mobile / App	USA	AI	Now	Technology, Gaming
Web Therapy	Gen Z, Millennials	Mobile / App	USA	Wellness	Near	Health + Wellness
Quick Trip	-	IRL	-	Wellness	Now	Health + Wellness
Reworking Work	-	-	-	-	-	-
Seoul Metaverse	-	Mobile / App, Activation / Experience	ASIA	AI	Far	Technology
Nike Land	Gen Z	Activation / Experience	-	-	Now	Entertainment, Sport, Media + Publishing, Gaming
Berry Disruptive	-	Marketing, IRL, Retail	USA	-	Near	Food + Bev
#BOOKTOK	Gen Z	Mobile / App, Social Media	-	-	Now	Media + Publishing
Content for Coping	Millennials	Social Media	-	Wellness	Now	Health + Wellness
Interstellar Shipping	-	Activation / Experience	USA	AI	Far	Technology
Time Bank	-	Activation / Experience	EU	Ethics	Now	Art
Weather Reporting	-	IRL	APAC	-	Now	Finance
AR Fashion Week	Gen Z, Millennials, Gen Alpha	Mobile / App, Activation / Experience, IRL, URL, Social Media	-	AI	Now	Fashion, Technology
Cooling paint	-	IRL	USA	Wellness	Near	Technology, Sustainability
Robot Penguins	-	IRL	EU	-	-	Sustainability, Technology
CHAIR HUG	-	IRL, Activation / Experience	EU	-	Near	Home + Interiors, Art
Electric Benz	-	IRL, Retail, Activation / Experience	EU	-	Near	Sustainability, Travel, Automotive
Chief Heat Officer	Gen Alpha, Gen Z, Baby Boomers	IRL, Activation / Experience	EU, USA	Wellness	Now	Sustainability
Smart Shirt	-	IRL, Activation / Experience	USA	Wellness	Far	Fashion, Health + Wellness
New World Mall	-	Activation / Experience	ASIA, USA	Equality, Inclusivity	Now	Art, Food + Bev
Faux Fish	-	IRL	-	Ethics, Wellness	Near	Food + Bev
Meme Museum	-	-	-	-	-	-
Cringe Tinge	Gen Z, Millennials	Retail, IRL, Ecommerce	USA	Equality, Wellness, Inclusivity	Now	Beauty, Sustainability, Health + Wellness
Download A Divorce	-	Mobile / App, URL	USA	Wellness, Politics	Near	Health + Wellness, Technology
Pineapple Split	-	IRL, Activation / Experience	ASIA	Politics, Ethics	Near	Fashion, Technology
Personal Carbon Allowance (PCA)	-	IRL	-	Politics	Far	Travel, Sustainability, Automotive
Internet Mapping	-	URL	-	Politics	Now	Technology, Media + Publishing
The Spacing Effect	-	IRL	-	Wellness	Now	Education, Health + Wellness
Brain Overload	-	IRL, URL	-	Wellness	-	Health + Wellness, Education, Technology
Psychedelic Edutainment	-	Activation / Experience, IRL	USA	Wellness	Near	Education, Health + Wellness, Travel
M&A Shopping Spree	Gen Z	IRL, Mobile / App	-	-	Now	Technology, Sustainability, Health + Wellness, Travel
Airbnb for Pools	Gen Z	IRL, Mobile / App	-	-	Now	Technology, Sustainability, Health + Wellness, Travel
Imperfect Influencer	Gen Z, Gen Alpha	IRL, URL	CHINA	Inclusivity, Wellness, AI	Now	Technology, Sustainability, Health + Wellness
Space Junk	-	IRL	-	-	Now	Technology, Sustainability
TikTok Resume	Gen Z	Social Media, Mobile / App	USA	Inclusivity	Now	Media + Publishing, Technology
Awe Therapy	Baby Boomers	IRL, Activation / Experience	USA	Wellness	Near, Far	Travel, Health + Wellness
Retail-Flex	-	IRL, Activation / Experience	ASIA	Pandemic	Near	Technology, Architecture, Home + Interiors
Superagers	Baby Boomers	IRL	USA	Wellness	Near	Health + Wellness
A-List Avatars	Gen Z, Gen Alpha, Millennials	URL, Activation / Experience	USA	Copyright, Deep Fake	Near	Entertainment, Technology, Media + Publishing, Gaming
Face Off	Gen Alpha, Gen Z	URL	CHINA	Politics	Now	Gaming, Media + Publishing
Pollination Buzz	-	IRL, URL	APAC	AI	Near	Technology, Food + Bev
Crowdsourced Safety	-	Mobile / App	SEA	Politics, Equality	Now	Technology
Drama Donation	Gen Z, Gen Alpha, Millennials	IRL	USA	Inclusivity, Equality	Near	Education
AI Library	-	IRL, URL	USA	AI	Near	Education, Technology, Media + Publishing
Entrepreneurs Olympics	Millennials, Gen Z	IRL	USA	Inclusivity, Equality, Gender	Now	Fashion, Sport
WWW.NFT	-	URL, Retail	UK	Copyright	Now	Technology, Toys + Hobbies, Media + Publishing
The Man-icure	Gen Z, Millennials	IRL	-	Inclusivity, Gender, Equality	Now	Health + Wellness
IRL Anxiety	-	IRL	USA	Wellness, Pandemic	Near	Food + Bev, Health + Wellness
Sea Cleaners	-	IRL, Activation / Experience	-	Ethics	Far	Travel, Sport, Sustainability
Second Hand Sneaker Boom	Gen Z, Millennials	Mobile / App, Ecommerce	-	Equality	Now	Fashion, Sustainability
Purifying paint	-	IRL	APAC	Pandemic, Wellness	Now	Health + Wellness, Home + Interiors, Sustainability
Plastic Eating Enzymes	-	IRL	EU	-	-	Sustainability, Food + Bev
Plant Wellness	-	IRL	USA	Wellbeing	-	-
Digital Designer	Gen Z, Millennials	URL	-	Equality, Privacy	Near	Fashion, Technology
Mantelscaping	-	URL, IRL, Activation / Experience	-	Pandemic	Now	Home + Interiors
Vintage Bongs	-	IRL, Retail	USA	Wellness	Now	Art, Home + Interiors, Health + Wellness
Private Search	-	URL	-	Privacy	Now	Media + Publishing, Technology
Sustainability Target	-	Retail	USA	Ethics, Politics	Far	Fashion, Home + Interiors
Early Bird Benefits	-	IRL	-	Wellness	Now	Health + Wellness
AI Art	-	IRL	EU	AI	Now	Art, Technology
Vegan Luxury	Gen Z	Retail	-	-	Now	Fashion, Sustainability
Digital Cottagecore	Gen Z, Millennials	URL, Activation / Experience	-	AI	Near	Gaming
Future Family Homes	Baby Boomers, Parents, Gen Alpha, Millennials, Gen Z	IRL	ASIA	Inclusivity, Wellness	Far	Health + Wellness, Architecture
Inclusion Rider	-	IRL, Activation / Experience	-	Inclusivity, Equality, Gender	Far	Entertainment, Art
Language Extinction	Gen Alpha	IRL	-	Inclusivity	Far	Education, Sustainability
EV Subsidies	-	IRL	APAC	Wellness, Politics	Near	Automotive, Sustainability
Plastic Fantastic	Gen Alpha	Retail	USA	-	Now	Toys + Hobbies, Education, Sustainability
Compostable Briefs	-	Retail	USA	Wellness	Now	Fashion, Sustainability
VR Therapy	-	IRL, Activation / Experience	USA	Wellness	Far	Health + Wellness
Spoon Archeology	-	IRL	UK	Wellness, Politics	-	Sustainability, Art, Food + Bev
The Purge Surge	Gen Z, Millennials	Retail, Ecommerce, Mobile / App	-	Pandemic	Near	Fashion, Finance
Blockchain Gaming	-	URL	ASIA	Equality	Near	Gaming, Finance, Technology
Top City Shakeup	-	IRL	APAC	Pandemic, Equality, Wellness	Now	Health + Wellness, Sustainability
Sustainable Spin	-	IRL/Retail	UK	Climate	-	-
Deep-fake Fashion	-	Activation / Experience, IRL, URL	EU	AI, Deep Fake	Near	Fashion, Technology
Ultra IRL Events	-	Activation / Experience	-	-	Near	Entertainment, Technology, Art
Blue Carbon	-	IRL	APAC	Wellness	Near	Sustainability, Travel
Hemp Investment	-	Retail, IRL	APAC	-	Near	Fashion, Sustainability
Community Courts	Gen Z, Gen Alpha	IRL	ASIA	Equality	Now	Sport, Health + Wellness
Microbusinesses Boom	-	-	-	Equality	Now	-
Mother Trees	-	IRL	-	Equality	Now	Sustainability, Education
Mycoremediation	-	IRL	US	Climate	-	-
Cinema Summer	-	IRL	USA	Pandemic	Near	Entertainment