Signal title Generation Channel Region Issue Time Horizon Sector

COLOUR ALCHEMY

Gen Z, Millennials, Gen Alpha Retail UK - Now Beauty, Fashion

FOOD OUT OF AIR

Gen Alpha, Millennials, Gen Beta, Gen Z Retail EU Wellness Near Food + Bev, Sustainability, Health + Wellness

Eat the Rich

Millennials, Gen Z, Gen Alpha Marketing, Activation / Experience, Social Media USA Equality, Ethics Now Entertainment, Media + Publishing, Food + Bev

Symbiotic Living

Gen Alpha, Gen Z IRL, URL SEA AI Far Architecture, Sustainability

Diaper Tax

Millennials, Gen Z, Gen X Activation / Experience USA Equality Now Fashion, Education

Plastic-eating enzyme

- IRL USA - Near Sustainability

Android Attendance

Gen Alpha, Gen Beta, Gen Z IRL EU AI Now Education, Technology

Alzheimer’s Pen

Baby Boomers, Gen X, Parents IRL EU Wellness Near Health + Wellness

Swedish “seedballs”

Millennials, Gen X, Gen Z Retail, Marketing EU - Now Sustainability, Home + Interiors

Wear this jacket to death

Gen Alpha, Millennials, Gen Z, Gen X Retail AUS - Now Fashion, Sustainability

The Microgreen Shoe

Gen Alpha, Gen Z IRL USA - Now Fashion, Sustainability

Menstrual Leave

Gen Z, Millennials, Gen Alpha, Gen X IRL EU Equality, Wellness, Gender Now Health + Wellness, Gaming

Space Barbie

Gen Alpha Activation / Experience, Social Media USA Equality, Inclusivity, Gender Now Toys + Hobbies, Education

Cooling the city

Millennials, Gen Z, Gen Beta, Gen Alpha IRL EU - Far Architecture, Technology, Sustainability

Floating Holtels

Millennials, Gen Z, Gen Alpha Activation / Experience - - Far Travel, Automotive, Architecture

Eternal Life

Gen Z, Millennials, Gen Alpha Mobile / App, URL - AI Now Technology, Gaming

New Timber Heights

Millennials, Gen Z, Gen X, Gen Alpha, Gen Beta IRL EU - Far Architecture, Sustainability

Wildlife Crossing

Millennials, Gen X, Gen Z, Gen Alpha, Gen Beta, Baby Boomers Activation / Experience, IRL USA Ethics Now Architecture, Sustainability, Technology

Resell, Rewear, Repeat

Millennials, Gen Z Ecommerce, Social Media EU Ethics Now Fashion

Homeless in the Metaverse

Millennials, Gen Z Marketing EU Inclusivity, Equality, AI Now Technology

The Friendly Break-up

Millennials, Gen Z Marketing LATAM Pandemic, Wellness Now Home + Interiors

Drive Time

Millennials, Gen X, Gen Z IRL USA Wellness Now Health + Wellness

Food For Thought

Millennials, Gen Z IRL AUS Wellness Now Food + Bev

Road Work

Millennials, Gen X, Gen Alpha Mobile / App, IRL, URL - Pandemic Far Automotive, Technology

Art Therapy

Gen Z IRL USA Wellness Now Art, Education, Entertainment

Brain Loading

Millennials, Gen Z, Gen Alpha Social Media, Mobile / App USA - Now Technology

Wikitongues

- URL, Mobile / App - Inclusivity, Ethics Now Education

Tiktok Kitchen

Gen Z Ecommerce, Mobile / App, Social Media USA - Near Entertainment, Food + Bev

Century Majority

Gen Alpha IRL - Wellness Far Health + Wellness

Climate Friendly Wrapping Paper

Millennials, Gen X IRL, Retail USA - Now Sustainability

Altbashes

Millennials, Gen X IRL - - Now Entertainment

VC Inequality

- IRL - Inclusivity, Equality, Gender Now Technology

Online Opportunity

Millennials, Gen Z URL - Inclusivity, Pandemic Now Media + Publishing

Art Activism

- IRL USA Politics, Ethics Now Art

Web3 Wedding

- URL, Mobile / App USA AI Now Technology, Gaming

Web Therapy

Gen Z, Millennials Mobile / App USA Wellness Near Health + Wellness

Quick Trip

- IRL - Wellness Now Health + Wellness

Reworking Work

- - - - - -

Seoul Metaverse

- Mobile / App, Activation / Experience ASIA AI Far Technology

Nike Land

Gen Z Activation / Experience - - Now Entertainment, Sport, Media + Publishing, Gaming

Berry Disruptive

- Marketing, IRL, Retail USA - Near Food + Bev

#BOOKTOK

Gen Z Mobile / App, Social Media - - Now Media + Publishing

Content for Coping

Millennials Social Media - Wellness Now Health + Wellness

Interstellar Shipping

- Activation / Experience USA AI Far Technology

Time Bank

- Activation / Experience EU Ethics Now Art

Weather Reporting

- IRL APAC - Now Finance

AR Fashion Week

Gen Z, Millennials, Gen Alpha Mobile / App, Activation / Experience, IRL, URL, Social Media - AI Now Fashion, Technology

Cooling paint

- IRL USA Wellness Near Technology, Sustainability

Robot Penguins

- IRL EU - - Sustainability, Technology

CHAIR HUG

- IRL, Activation / Experience EU - Near Home + Interiors, Art

Electric Benz

- IRL, Retail, Activation / Experience EU - Near Sustainability, Travel, Automotive

Chief Heat Officer

Gen Alpha, Gen Z, Baby Boomers IRL, Activation / Experience EU, USA Wellness Now Sustainability

Smart Shirt

- IRL, Activation / Experience USA Wellness Far Fashion, Health + Wellness

New World Mall

- Activation / Experience ASIA, USA Equality, Inclusivity Now Art, Food + Bev

Faux Fish

- IRL - Ethics, Wellness Near Food + Bev

Meme Museum

- - - - - -

Cringe Tinge

Gen Z, Millennials Retail, IRL, Ecommerce USA Equality, Wellness, Inclusivity Now Beauty, Sustainability, Health + Wellness

Download A Divorce

- Mobile / App, URL USA Wellness, Politics Near Health + Wellness, Technology

Pineapple Split

- IRL, Activation / Experience ASIA Politics, Ethics Near Fashion, Technology

Personal Carbon Allowance (PCA)

- IRL - Politics Far Travel, Sustainability, Automotive

Internet Mapping

- URL - Politics Now Technology, Media + Publishing

The Spacing Effect

- IRL - Wellness Now Education, Health + Wellness

Brain Overload

- IRL, URL - Wellness - Health + Wellness, Education, Technology

Psychedelic Edutainment

- Activation / Experience, IRL USA Wellness Near Education, Health + Wellness, Travel

M&A Shopping Spree

Gen Z IRL, Mobile / App - - Now Technology, Sustainability, Health + Wellness, Travel

Airbnb for Pools

Gen Z IRL, Mobile / App - - Now Technology, Sustainability, Health + Wellness, Travel

Imperfect Influencer

Gen Z, Gen Alpha IRL, URL CHINA Inclusivity, Wellness, AI Now Technology, Sustainability, Health + Wellness

Space Junk

- IRL - - Now Technology, Sustainability

TikTok Resume

Gen Z Social Media, Mobile / App USA Inclusivity Now Media + Publishing, Technology

Awe Therapy

Baby Boomers IRL, Activation / Experience USA Wellness Near, Far Travel, Health + Wellness

Retail-Flex

- IRL, Activation / Experience ASIA Pandemic Near Technology, Architecture, Home + Interiors

Superagers

Baby Boomers IRL USA Wellness Near Health + Wellness

A-List Avatars

Gen Z, Gen Alpha, Millennials URL, Activation / Experience USA Copyright, Deep Fake Near Entertainment, Technology, Media + Publishing, Gaming

Face Off

Gen Alpha, Gen Z URL CHINA Politics Now Gaming, Media + Publishing

Pollination Buzz

- IRL, URL APAC AI Near Technology, Food + Bev

Crowdsourced Safety

- Mobile / App SEA Politics, Equality Now Technology

Drama Donation

Gen Z, Gen Alpha, Millennials IRL USA Inclusivity, Equality Near Education

AI Library

- IRL, URL USA AI Near Education, Technology, Media + Publishing

Entrepreneurs Olympics

Millennials, Gen Z IRL USA Inclusivity, Equality, Gender Now Fashion, Sport

WWW.NFT

- URL, Retail UK Copyright Now Technology, Toys + Hobbies, Media + Publishing

The Man-icure

Gen Z, Millennials IRL - Inclusivity, Gender, Equality Now Health + Wellness

IRL Anxiety

- IRL USA Wellness, Pandemic Near Food + Bev, Health + Wellness

Sea Cleaners

- IRL, Activation / Experience - Ethics Far Travel, Sport, Sustainability

Second Hand Sneaker Boom

Gen Z, Millennials Mobile / App, Ecommerce - Equality Now Fashion, Sustainability

Purifying paint

- IRL APAC Pandemic, Wellness Now Health + Wellness, Home + Interiors, Sustainability

Plastic Eating Enzymes

- IRL EU - - Sustainability, Food + Bev

Plant Wellness

- IRL USA Wellbeing - -

Digital Designer

Gen Z, Millennials URL - Equality, Privacy Near Fashion, Technology

Mantelscaping

- URL, IRL, Activation / Experience - Pandemic Now Home + Interiors

Vintage Bongs

- IRL, Retail USA Wellness Now Art, Home + Interiors, Health + Wellness

Private Search

- URL - Privacy Now Media + Publishing, Technology

Sustainability Target

- Retail USA Ethics, Politics Far Fashion, Home + Interiors

Early Bird Benefits

- IRL - Wellness Now Health + Wellness

AI Art

- IRL EU AI Now Art, Technology

Vegan Luxury

Gen Z Retail - - Now Fashion, Sustainability

Digital Cottagecore

Gen Z, Millennials URL, Activation / Experience - AI Near Gaming

Future Family Homes

Baby Boomers, Parents, Gen Alpha, Millennials, Gen Z IRL ASIA Inclusivity, Wellness Far Health + Wellness, Architecture

Inclusion Rider

- IRL, Activation / Experience - Inclusivity, Equality, Gender Far Entertainment, Art

Language Extinction

Gen Alpha IRL - Inclusivity Far Education, Sustainability

EV Subsidies

- IRL APAC Wellness, Politics Near Automotive, Sustainability

Plastic Fantastic

Gen Alpha Retail USA - Now Toys + Hobbies, Education, Sustainability

Compostable Briefs

- Retail USA Wellness Now Fashion, Sustainability

VR Therapy

- IRL, Activation / Experience USA Wellness Far Health + Wellness

Spoon Archeology

- IRL UK Wellness, Politics - Sustainability, Art, Food + Bev

The Purge Surge

Gen Z, Millennials Retail, Ecommerce, Mobile / App - Pandemic Near Fashion, Finance

Blockchain Gaming

- URL ASIA Equality Near Gaming, Finance, Technology

Top City Shakeup

- IRL APAC Pandemic, Equality, Wellness Now Health + Wellness, Sustainability

Sustainable Spin

- IRL/Retail UK Climate - -

Deep-fake Fashion

- Activation / Experience, IRL, URL EU AI, Deep Fake Near Fashion, Technology

Ultra IRL Events

- Activation / Experience - - Near Entertainment, Technology, Art

Blue Carbon

- IRL APAC Wellness Near Sustainability, Travel

Hemp Investment

- Retail, IRL APAC - Near Fashion, Sustainability

Community Courts

Gen Z, Gen Alpha IRL ASIA Equality Now Sport, Health + Wellness

Microbusinesses Boom

- - - Equality Now -

Mother Trees

- IRL - Equality Now Sustainability, Education

Mycoremediation

- IRL US Climate - -

Cinema Summer

- IRL USA Pandemic Near Entertainment