Culture

Category: Culture

Report: Further Forecast 2024

Virtual pride parade

High-tech Houseplants

Better Morning After

Heads-up

Puppy-dog eyes

COLOUR ALCHEMY

Eat the Rich

Swedish “seedballs”

Wear this jacket to death

The Microgreen Shoe

Space Barbie

Resell, Rewear, Repeat

Food For Thought

Art Therapy

Wikitongues

Tiktok Kitchen

Altbashes

VC Inequality

Art Activism

Web3 Wedding

Reworking Work

Seoul Metaverse

#BOOKTOK

Content for Coping

Time Bank

Weather Reporting

New World Mall

Meme Museum

Personal Carbon Allowance (PCA)

Internet Mapping

Brain Overload

TikTok Resume

Awe Therapy

A-List Avatars

Face Off

Crowdsourced Safety

Drama Donation

Entrepreneurs Olympics

WWW.NFT

The Man-icure

Second Hand Sneaker Boom

Early Bird Benefits

Vegan Luxury

Digital Cottagecore

Inclusion Rider

Language Extinction

Plastic Fantastic

Spoon Archeology

The Purge Surge

Top City Shakeup

Deep-fake Fashion

Community Courts

Microbusinesses Boom

Mother Trees

Cinema Summer

Signal title	Generation	Channel	Region	Issue	Time Horizon	Sector
Report: Further Forecast 2024	-	-	-	-	-	-
Virtual pride parade	Gen Z	URL	USA	Inclusivity, Gender	Now	Technology, Gaming, Beauty
High-tech Houseplants	Gen Z, Millennials, Gen Alpha, Gen Beta	Retail, IRL, Activation / Experience	EU	Wellness	Near	Home + Interiors
Better Morning After	Gen Z, Millennials	Marketing, Retail	USA	Politics, Ethics, Gender, Equality, Wellness	Now	Health + Wellness
Heads-up	Gen Z, Gen X, Baby Boomers, Millennials	IRL	ASIA	-	Near	Technology
Puppy-dog eyes	Gen Z, Millennials, Gen X	IRL	ASIA	-	Now	Pet, Health + Wellness
COLOUR ALCHEMY	Gen Z, Millennials, Gen Alpha	Retail	UK	-	Now	Beauty, Fashion
Eat the Rich	Millennials, Gen Z, Gen Alpha	Marketing, Activation / Experience, Social Media	USA	Equality, Ethics	Now	Entertainment, Media + Publishing, Food + Bev
Swedish “seedballs”	Millennials, Gen X, Gen Z	Retail, Marketing	EU	-	Now	Sustainability, Home + Interiors
Wear this jacket to death	Gen Alpha, Millennials, Gen Z, Gen X	Retail	AUS	-	Now	Fashion, Sustainability
The Microgreen Shoe	Gen Alpha, Gen Z	IRL	USA	-	Now	Fashion, Sustainability
Space Barbie	Gen Alpha	Activation / Experience, Social Media	USA	Equality, Inclusivity, Gender	Now	Toys + Hobbies, Education
Resell, Rewear, Repeat	Millennials, Gen Z	Ecommerce, Social Media	EU	Ethics	Now	Fashion
Food For Thought	Millennials, Gen Z	IRL	AUS	Wellness	Now	Food + Bev
Art Therapy	Gen Z	IRL	USA	Wellness	Now	Art, Education, Entertainment
Wikitongues	-	URL, Mobile / App	-	Inclusivity, Ethics	Now	Education
Tiktok Kitchen	Gen Z	Ecommerce, Mobile / App, Social Media	USA	-	Near	Entertainment, Food + Bev
Altbashes	Millennials, Gen X	IRL	-	-	Now	Entertainment
VC Inequality	-	IRL	-	Inclusivity, Equality, Gender	Now	Technology
Art Activism	-	IRL	USA	Politics, Ethics	Now	Art
Web3 Wedding	-	URL, Mobile / App	USA	AI	Now	Technology, Gaming
Reworking Work	-	-	-	-	-	-
Seoul Metaverse	-	Mobile / App, Activation / Experience	ASIA	AI	Far	Technology
#BOOKTOK	Gen Z	Mobile / App, Social Media	-	-	Now	Media + Publishing
Content for Coping	Millennials	Social Media	-	Wellness	Now	Health + Wellness
Time Bank	-	Activation / Experience	EU	Ethics	Now	Art
Weather Reporting	-	IRL	APAC	-	Now	Finance
New World Mall	-	Activation / Experience	ASIA, USA	Equality, Inclusivity	Now	Art, Food + Bev
Meme Museum	-	-	-	-	-	-
Personal Carbon Allowance (PCA)	-	IRL	-	Politics	Far	Travel, Sustainability, Automotive
Internet Mapping	-	URL	-	Politics	Now	Technology, Media + Publishing
Brain Overload	-	IRL, URL	-	Wellness	-	Health + Wellness, Education, Technology
TikTok Resume	Gen Z	Social Media, Mobile / App	USA	Inclusivity	Now	Media + Publishing, Technology
Awe Therapy	Baby Boomers	IRL, Activation / Experience	USA	Wellness	Near, Far	Travel, Health + Wellness
A-List Avatars	Gen Z, Gen Alpha, Millennials	URL, Activation / Experience	USA	Copyright, Deep Fake	Near	Entertainment, Technology, Media + Publishing, Gaming
Face Off	Gen Alpha, Gen Z	URL	CHINA	Politics	Now	Gaming, Media + Publishing
Crowdsourced Safety	-	Mobile / App	SEA	Politics, Equality	Now	Technology
Drama Donation	Gen Z, Gen Alpha, Millennials	IRL	USA	Inclusivity, Equality	Near	Education
Entrepreneurs Olympics	Millennials, Gen Z	IRL	USA	Inclusivity, Equality, Gender	Now	Fashion, Sport
WWW.NFT	-	URL, Retail	UK	Copyright	Now	Technology, Toys + Hobbies, Media + Publishing
The Man-icure	Gen Z, Millennials	IRL	-	Inclusivity, Gender, Equality	Now	Health + Wellness
Second Hand Sneaker Boom	Gen Z, Millennials	Mobile / App, Ecommerce	-	Equality	Now	Fashion, Sustainability
Vintage Bongs	-	IRL, Retail	USA	Wellness	Now	Art, Home + Interiors, Health + Wellness
Early Bird Benefits	-	IRL	-	Wellness	Now	Health + Wellness
Vegan Luxury	Gen Z	Retail	-	-	Now	Fashion, Sustainability
Digital Cottagecore	Gen Z, Millennials	URL, Activation / Experience	-	AI	Near	Gaming
Inclusion Rider	-	IRL, Activation / Experience	-	Inclusivity, Equality, Gender	Far	Entertainment, Art
Language Extinction	Gen Alpha	IRL	-	Inclusivity	Far	Education, Sustainability
Plastic Fantastic	Gen Alpha	Retail	USA	-	Now	Toys + Hobbies, Education, Sustainability
Spoon Archeology	-	IRL	UK	Wellness, Politics	-	Sustainability, Art, Food + Bev
The Purge Surge	Gen Z, Millennials	Retail, Ecommerce, Mobile / App	-	Pandemic	Near	Fashion, Finance
Top City Shakeup	-	IRL	APAC	Pandemic, Equality, Wellness	Now	Health + Wellness, Sustainability
Deep-fake Fashion	-	Activation / Experience, IRL, URL	EU	AI, Deep Fake	Near	Fashion, Technology
Community Courts	Gen Z, Gen Alpha	IRL	ASIA	Equality	Now	Sport, Health + Wellness
Microbusinesses Boom	-	-	-	Equality	Now	-
Mother Trees	-	IRL	-	Equality	Now	Sustainability, Education
Cinema Summer	-	IRL	USA	Pandemic	Near	Entertainment

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Category: Culture

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