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Category: Influence

Report: Future Cities 2024
Report: The State of Beauty
Gucci Town
Virtual pride parade
Report: Pet Parents
Eat the Rich
Diaper Tax
Space Barbie
Resell, Rewear, Repeat
Tiktok Kitchen
Online Opportunity
Art Activism
#BOOKTOK
Content for Coping
Cringe Tinge
M&A Shopping Spree
Imperfect Influencer
A-List Avatars
Drama Donation
Entrepreneurs Olympics
The Man-icure
Second Hand Sneaker Boom
Mantelscaping
Sustainability Target
Inclusion Rider
Deep-fake Fashion
Signal title Generation Channel Region Issue Time Horizon Sector

Report: Future Cities 2024

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Report: The State of Beauty

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Gucci Town

Gen Alpha URL - - Now Fashion, Gaming

Virtual pride parade

Gen Z URL USA Inclusivity, Gender Now Technology, Gaming, Beauty

Report: Pet Parents

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Eat the Rich

Millennials, Gen Z, Gen Alpha Marketing, Activation / Experience, Social Media USA Equality, Ethics Now Entertainment, Media + Publishing, Food + Bev

Diaper Tax

Millennials, Gen Z, Gen X Activation / Experience USA Equality Now Fashion, Education

Space Barbie

Gen Alpha Activation / Experience, Social Media USA Equality, Inclusivity, Gender Now Toys + Hobbies, Education

Resell, Rewear, Repeat

Millennials, Gen Z Ecommerce, Social Media EU Ethics Now Fashion

Tiktok Kitchen

Gen Z Ecommerce, Mobile / App, Social Media USA - Near Entertainment, Food + Bev

Online Opportunity

Millennials, Gen Z URL - Inclusivity, Pandemic Now Media + Publishing

Art Activism

- IRL USA Politics, Ethics Now Art

#BOOKTOK

Gen Z Mobile / App, Social Media - - Now Media + Publishing

Content for Coping

Millennials Social Media - Wellness Now Health + Wellness

Cringe Tinge

Gen Z, Millennials Retail, IRL, Ecommerce USA Equality, Wellness, Inclusivity Now Beauty, Sustainability, Health + Wellness

M&A Shopping Spree

Gen Z IRL, Mobile / App - - Now Technology, Sustainability, Health + Wellness, Travel

Imperfect Influencer

Gen Z, Gen Alpha IRL, URL CHINA Inclusivity, Wellness, AI Now Technology, Sustainability, Health + Wellness

A-List Avatars

Gen Z, Gen Alpha, Millennials URL, Activation / Experience USA Copyright, Deep Fake Near Entertainment, Technology, Media + Publishing, Gaming

Drama Donation

Gen Z, Gen Alpha, Millennials IRL USA Inclusivity, Equality Near Education

Entrepreneurs Olympics

Millennials, Gen Z IRL USA Inclusivity, Equality, Gender Now Fashion, Sport

The Man-icure

Gen Z, Millennials IRL - Inclusivity, Gender, Equality Now Health + Wellness

Second Hand Sneaker Boom

Gen Z, Millennials Mobile / App, Ecommerce - Equality Now Fashion, Sustainability

Mantelscaping

- URL, IRL, Activation / Experience - Pandemic Now Home + Interiors

Sustainability Target

- Retail USA Ethics, Politics Far Fashion, Home + Interiors

Inclusion Rider

- IRL, Activation / Experience - Inclusivity, Equality, Gender Far Entertainment, Art

Deep-fake Fashion

- Activation / Experience, IRL, URL EU AI, Deep Fake Near Fashion, Technology

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