Wellbeing

Category: Wellbeing

Intimate Tech

Virtual pride parade

Potato Skin Cling Film

Designer Edibles

High-tech Houseplants

Report: The Age of Alpha

Report: Pet Parents

Better Morning After

Future-Proof Kitchen

Puppy-dog eyes

FOOD OUT OF AIR

Alzheimer’s Pen

Menstrual Leave

Drive Time

Food For Thought

Century Majority

Web Therapy

Quick Trip

Reworking Work

Content for Coping

Smart Shirt

Download A Divorce

Personal Carbon Allowance (PCA)

The Spacing Effect

Brain Overload

Psychedelic Edutainment

Imperfect Influencer

Awe Therapy

Superagers

Face Off

Crowdsourced Safety

Drama Donation

The Man-icure

IRL Anxiety

Purifying paint

Plant Wellness

Early Bird Benefits

Future Family Homes

Top City Shakeup

Signal title	Generation	Channel	Region	Issue	Time Horizon	Sector
Intimate Tech	Gen Z, Millennials, Gen X	IRL	USA	Wellness	Now	Health + Wellness
Virtual pride parade	Gen Z	URL	USA	Inclusivity, Gender	Now	Technology, Gaming, Beauty
Potato Skin Cling Film	Gen Z, Millennials, Gen Alpha	Retail	AUS	-	Now	Sustainability, Technology, Home + Interiors, Food + Bev
Designer Edibles	Millennials, Gen Z	Retail	USA	Wellness	Near	Health + Wellness
High-tech Houseplants	Gen Z, Millennials, Gen Alpha, Gen Beta	Retail, IRL, Activation / Experience	EU	Wellness	Near	Home + Interiors
Report: The Age of Alpha	-	-	-	-	-	-
Report: Pet Parents	-	-	-	-	-	-
Better Morning After	Gen Z, Millennials	Marketing, Retail	USA	Politics, Ethics, Gender, Equality, Wellness	Now	Health + Wellness
Future-Proof Kitchen	Gen X, Gen Z, Millennials	Retail	-	Wellness	Near	Sustainability, Technology, Food + Bev
Puppy-dog eyes	Gen Z, Millennials, Gen X	IRL	ASIA	-	Now	Pet, Health + Wellness
FOOD OUT OF AIR	Gen Alpha, Millennials, Gen Beta, Gen Z	Retail	EU	Wellness	Near	Food + Bev, Sustainability, Health + Wellness
Alzheimer’s Pen	Baby Boomers, Gen X, Parents	IRL	EU	Wellness	Near	Health + Wellness
Menstrual Leave	Gen Z, Millennials, Gen Alpha, Gen X	IRL	EU	Equality, Wellness, Gender	Now	Health + Wellness, Gaming
Drive Time	Millennials, Gen X, Gen Z	IRL	USA	Wellness	Now	Health + Wellness
Food For Thought	Millennials, Gen Z	IRL	AUS	Wellness	Now	Food + Bev
Century Majority	Gen Alpha	IRL	-	Wellness	Far	Health + Wellness
Web Therapy	Gen Z, Millennials	Mobile / App	USA	Wellness	Near	Health + Wellness
Quick Trip	-	IRL	-	Wellness	Now	Health + Wellness
Reworking Work	-	-	-	-	-	-
Content for Coping	Millennials	Social Media	-	Wellness	Now	Health + Wellness
Smart Shirt	-	IRL, Activation / Experience	USA	Wellness	Far	Fashion, Health + Wellness
Download A Divorce	-	Mobile / App, URL	USA	Wellness, Politics	Near	Health + Wellness, Technology
Personal Carbon Allowance (PCA)	-	IRL	-	Politics	Far	Travel, Sustainability, Automotive
The Spacing Effect	-	IRL	-	Wellness	Now	Education, Health + Wellness
Brain Overload	-	IRL, URL	-	Wellness	-	Health + Wellness, Education, Technology
Psychedelic Edutainment	-	Activation / Experience, IRL	USA	Wellness	Near	Education, Health + Wellness, Travel
Imperfect Influencer	Gen Z, Gen Alpha	IRL, URL	CHINA	Inclusivity, Wellness, AI	Now	Technology, Sustainability, Health + Wellness
Awe Therapy	Baby Boomers	IRL, Activation / Experience	USA	Wellness	Near, Far	Travel, Health + Wellness
Superagers	Baby Boomers	IRL	USA	Wellness	Near	Health + Wellness
Face Off	Gen Alpha, Gen Z	URL	CHINA	Politics	Now	Gaming, Media + Publishing
Crowdsourced Safety	-	Mobile / App	SEA	Politics, Equality	Now	Technology
Drama Donation	Gen Z, Gen Alpha, Millennials	IRL	USA	Inclusivity, Equality	Near	Education
The Man-icure	Gen Z, Millennials	IRL	-	Inclusivity, Gender, Equality	Now	Health + Wellness
IRL Anxiety	-	IRL	USA	Wellness, Pandemic	Near	Food + Bev, Health + Wellness
Purifying paint	-	IRL	APAC	Pandemic, Wellness	Now	Health + Wellness, Home + Interiors, Sustainability
Plant Wellness	-	IRL	USA	Wellbeing	-	-
Vintage Bongs	-	IRL, Retail	USA	Wellness	Now	Art, Home + Interiors, Health + Wellness
Early Bird Benefits	-	IRL	-	Wellness	Now	Health + Wellness
Future Family Homes	Baby Boomers, Parents, Gen Alpha, Millennials, Gen Z	IRL	ASIA	Inclusivity, Wellness	Far	Health + Wellness, Architecture
Top City Shakeup	-	IRL	APAC	Pandemic, Equality, Wellness	Now	Health + Wellness, Sustainability

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Category: Wellbeing

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