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Altbashes

Altbashes

29 April, 2022

Pinterest’s 2022 Pinterest Predicts report aggregates what the social apps 400 million+ monthly visitor searches then highlights the most intriguing ideas based on those searches. A trend towards embracing celebrations that mark fresh milestones and open new chapters is on the rise, described by Pinterest as an ‘AltBash’ Trending search terms in 2021 included ¹ Adoption party theme +30% Divorce party ideas +55% Adopt a pet birthday party ideas +85% Break-up cake +2x and Empty nest photoshoot +40%

Time horizon: Now
Generation: Millennials Gen X
channel: IRL
Sector: Entertainment
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Signal title Generation Channel Region Issue Time Horizon Sector

Altbashes

Millennials, Gen X IRL - - Now Entertainment