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Travel is taking on a new role in our lives. Guided by more intentional practices, where we choose to visit and stay is now informed by a new subset of emerging values.

Further Forecast is a partnership between SOON Future Studies and Design Hotels that uncovers six key trends shaping the travel and culture for 2024 and beyond.

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In a post-pandemic world, this rapidly growing industry is being driven by changing consumer attitudes and behaviors towards mental, physical and spiritual wellness.

Spanning physical, digital, and phygital experiences, follow signals that showcase how brands, collectives and communities are activating and engaging people through new experiences.

Shaped by continuous advancements in technology, shifts in social dynamics, and new-era communication platforms, the future of influence is rapidly evolving. With the growing impact of social media influencers, the democratization of content creation, and the increasing sophistication of AI and data analytics, personal and mass influence is set to become more targeted and nuanced.

What is soon?

A futures think tank focused on human insights

We uncover the cues shaping tomorrow by tracking trends, developments, and disruptions — from micro to mega — to understand people, places, products and the planet. Our actionable information is grounded in ethical strategies and comes to life as a visual database of signals, insights and foresights for corporations, organisations and policymakers.

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