From circularity to regenerative practices, keep track of the ideas and innovations that prioritise the planet and create sustainable change.
Tracking cryptocurrency to NFTs and all the technologies in between, explore the key drivers paving the road to a digital future.
Youth trends, emerging values and the need-to-know cultural shifts shaping the demographics and psychographics of the future.
In a post-pandemic world, this rapidly growing industry is being driven by changing consumer attitudes and behaviors towards mental, physical and spiritual wellness.
Track the latest insights, data, startups and emerging categories to forecast the global markets that matter.
What is soon?
A futures think tank focused on human insights
We uncover the cues shaping tomorrow by tracking trends, developments, and disruptions — from micro to mega — to understand people, places, products and the planet. Our actionable information is grounded in ethical strategies and comes to life as a visual database of signals, insights and foresights for corporations, organisations and policymakers.