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futures think tank focused on human insights

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The future of our cities is currently being reshaped and redesigned, adapting to the profound impacts of Covid-19 as well as new technologies, changing human values, and pressing environmental concerns. In partnership with Broadsheet, SOON Future Studies dissects the macro drivers of change affecting future cities, and the emerging trends influencing urban retail, dining and community development. We also surveyed 11,000 Australians to understand their evolving attitudes and behaviours around eating, drinking, playing, shopping and socialising.

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In a post-pandemic world, this rapidly growing industry is being driven by changing consumer attitudes and behaviors towards mental, physical and spiritual wellness.

Spanning physical, digital, and phygital experiences, follow signals that showcase how brands, collectives and communities are activating and engaging people through new experiences.

From blockchain and metaverse developments, to artificial intelligence and retail tech, these signals will keep you up-to-date on the latest innovations.

What is soon?

A futures think tank focused on human insights

We uncover the cues shaping tomorrow by tracking trends, developments, and disruptions — from micro to mega — to understand people, places, products and the planet. Our actionable information is grounded in ethical strategies and comes to life as a visual database of signals, insights and foresights for corporations, organisations and policymakers.

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