Entrepreneurs Olympics
28 July, 2021
Skims Is the Official Underwear of the US Olympic Team. Kim Kardashian West’s shapewear company will also be providing loungewear and sleepwear for Team U.S.A. The deal marks a notable shift in the usual brand-Olympics partnership, one that is typically reserved for global brand names like Ralph Lauren and Nike. The direct-to-consumer loungewear brand, which counts Imaginary Ventures as a backer, raised $154 million in April—landing the company at a $1.6 billion valuation. Photo @skims
Signal title | Generation | Channel | Region | Issue | Time Horizon | Sector | |
---|---|---|---|---|---|---|---|
Entrepreneurs Olympics |
Millennials, Gen Z | IRL | USA | Inclusivity, Equality, Gender | Now | Fashion, Sport |