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Community Courts

Community Courts

28 July, 2021

Building on Nike’s work refurbishing basketball courts in cities like Paris, Beijing and Mexico City, the sportswear company recently transformed the Shek Lei Grind court in Hong Kong. Using up to 20,000 pairs of used sneakers in the court’s surface, Nike adopted a community-first approach by working with a local nonprofit on youth programming to promote social mobility and inclusivity within the area.

Time horizon: Now
region: ASIA
Generation: Gen Z Gen Alpha
channel: IRL
issue: Equality
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Community Courts
Signal title Generation Channel Region Issue Time Horizon Sector

Community Courts

Gen Z, Gen Alpha IRL ASIA Equality Now Sport, Health + Wellness