Gush’s flagship product-Cair interior paint-is an odourless indoor paint that purifies the air, eliminates bacteria, regulates humidity and prevents mould. The Singapore-based startup employs special pulverization processes in the development of their paints which translates to significant decreases in energy consumption over time. Gush says these eco benefits are capable of helping building and construction projects to garner up to 6 points on Singapore’s Green Mark Scheme scorecard; by fulfilling categories including Energy Efficiency, Sustainability, and Indoor Air Quality.