In the aftermath of the overturning of Roe v. Wade, Starface founder, Julie Schott is changing the stigma around emergency contraceptives with the Walmart-exclusive emergency contraceptive pill, Julie. Rebranded for Millennial and Gen Z women, the brand aims to shift the conversation around contraceptives making a product that is easy to find, take, and understand. The intentional use of a woman’s name, soft colours and a friendly font aids in making the product “fun and sharable”. Retailing for $42.44, Julie can be found in the personal-care section of Walmart.