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Better Morning After

Better Morning After

30 September, 2022

In the aftermath of the overturning of Roe v. Wade, Starface founder, Julie Schott is changing the stigma around emergency contraceptives with the Walmart-exclusive emergency contraceptive pill, Julie. Rebranded for Millennial and Gen Z women, the brand aims to shift the conversation around contraceptives making a product that is easy to find, take, and understand. The intentional use of a woman’s name, soft colours and a friendly font aids in making the product “fun and sharable”. Retailing for $42.44, Julie can be found in the personal-care section of Walmart.

Time horizon: Now
region: USA
Generation: Gen Z Millennials
channel: Marketing Retail
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Better Morning After
Signal title Generation Channel Region Issue Time Horizon Sector

Better Morning After

Gen Z, Millennials Marketing, Retail USA Politics, Ethics, Gender, Equality, Wellness Now Health + Wellness