Designer Edibles
26 March, 2023
With momentum building around the legalisation of substances like cannabis and psilocybin, Layer Design have developed a concept for a micro-dosing subscription kit called The Keia.
These sleek designer edibles included psilocybin pastilles, ayahuasca teas and LSD rice paper wafers. Driven by the positive impact on mental and emotional wellbeing, small dose psychedelics offer users small and controlled doses which inspire everyday awe and appreciation while challenging the stigma around mind altering substances.
“By reframing psychedelics into a less niche space and less alienating formats, perhaps we can change how accepted they can become in the mainstream whilst still keeping a touch of the unexpected.” – Benjamin Hubert, Layer Founder
Signal title | Generation | Channel | Region | Issue | Time Horizon | Sector | |
---|---|---|---|---|---|---|---|
Designer Edibles |
Millennials, Gen Z | Retail | USA | Wellness | Near | Health + Wellness |