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Plastic Fantastic

Plastic Fantastic

28 July, 2021

Barbie is going green with a new recycled doll. The 62-year-old Mattel brand is debuting ‘Barbie Loves the Ocean,’ it’s first fashion doll collection made of recycled ocean-bound plastic. To introduce the line, Barbie is running a marketing campaign playing on its decades-old association with pink, entitled ‘The Future of Pink is Green.’ Lisa McKnight, SVP, Global Head of Barbie & Dolls at Mattel says the line has been in the works for about 18 months.

Time horizon: Now
region: USA
Generation: Gen Alpha
channel: Retail
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Plastic Fantastic
Signal title Generation Channel Region Issue Time Horizon Sector

Plastic Fantastic

Gen Alpha Retail USA - Now Toys + Hobbies, Education, Sustainability