1 June, 2022
Move over meatball lovers, @IKEA’s new #Seedballs are meant for the creatures living in your garden, not for you. The furniture giant’s famous meatballs have gotten a revamp after IKEA teamed up with WWF on a project that helps preserve endangered insects.
The project looks to raise awareness of biodiversity by creating balls made up of soil, clay and wildflower seeds that can easily be planted in a garden or on a balcony. Customers water their “Seedballs” which grow into wild plants such as corncockles, chamomile and poppies.
Created in support of Denmark’s Wild Gardens, the project encourages garden owners to “make Danish nature more wild” and aids in circulating awareness of the various endangered species within Denmark. Only 7,500 “Seedball” kits have been produced for members of Ikea’s Family club loyalty program, but the Company’s Danish site has published a recipe guide helping customers make their own “Seedballs” at home.
|Signal title||Generation||Channel||Region||Issue||Time Horizon||Sector|
|Millennials, Gen X, Gen Z||Retail, Marketing||EU||-||Now||Sustainability, Home + Interiors|