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AR Fashion Week
AR Fashion Week

AR Fashion Week

6 October, 2021

Snapchat has launched nine new augmented reality lenses tied to fashion weeks throughout the month. Snapchatters can experience a range of virtual garments designed by lens Creators led by Rajni Jacques, Snap’s global head of fashion and beauty partnerships. ⁠

Time horizon: Now
Generation: Gen Z Millennials Gen Alpha
channel: Mobile / App Activation / Experience IRL URL Social Media
issue: AI
Sector: Fashion Technology
Home/ Technology /
AR Fashion Week
Signal title Generation Channel Region Issue Time Horizon Sector

AR Fashion Week

 Gen Z, Millennials, Gen Alpha Mobile / App, Activation / Experience, IRL, URL, Social Media - AI Now Fashion, Technology