Brooklyn-based collective MSCHF invited it’s fans to literally “Eat the Rich.” The world’s wealthiest men were rendered in popsicle form and delivered via branded ice cream trucks that hit the streets of New York City and Los Angeles. There were five “flavors” to choose from: “Bite Bezos,” “Snack on Jack,” “Gobble Gates,” “Munch Musk” and “Suck Zuck.”

The campaign protests the grotesque wealth hoarded by the five men, giving Americans the opportunity to bite the head off a popsicle-sized social media magnate.