Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.

With 13 years of experience in future trends, consumer research and communication strategy, she specialises in guiding organisations through strategic foresight, scenario planning and trend analysis.
Sarah has previously worked in the USA, Australia and Europe analysing emerging trends and behavioural shifts for WGSN and Protein, consulting with Fortune 500 brands and writing for the likes of Kinfolk, The New York Times, WARC and i-D magazine. As an academic, she has studied Strategic Foresight at the University of Houston and has a Masters in Sociology from ISCTE in Portugal.

She has presented at global events including Cannes Lions, Pause Fest, FUTR Summit and World Retail Congress, and has been quoted as an expert in The Financial Times, CNN, Vogue, Bloomberg and The Guardian.

When she’s not searching for signals, she practices Kundalini yoga and volunteers at the Fungi Foundation.