Influence

Category: Influence

Report: The State of Beauty

Gucci Town

Virtual pride parade

Report: Pet Parents

Eat the Rich

Diaper Tax

Space Barbie

Resell, Rewear, Repeat

Tiktok Kitchen

Online Opportunity

Art Activism

#BOOKTOK

Content for Coping

Cringe Tinge

M&A Shopping Spree

Imperfect Influencer

A-List Avatars

Drama Donation

Entrepreneurs Olympics

The Man-icure

Second Hand Sneaker Boom

Mantelscaping

Sustainability Target

Inclusion Rider

Deep-fake Fashion

Signal title	Generation	Channel	Region	Issue	Time Horizon	Sector
Report: The State of Beauty	-	-	-	-	-	-
Gucci Town	Gen Alpha	URL	-	-	Now	Fashion, Gaming
Virtual pride parade	Gen Z	URL	USA	Inclusivity, Gender	Now	Technology, Gaming, Beauty
Report: Pet Parents	-	-	-	-	-	-
Eat the Rich	Millennials, Gen Z, Gen Alpha	Marketing, Activation / Experience, Social Media	USA	Equality, Ethics	Now	Entertainment, Media + Publishing, Food + Bev
Diaper Tax	Millennials, Gen Z, Gen X	Activation / Experience	USA	Equality	Now	Fashion, Education
Space Barbie	Gen Alpha	Activation / Experience, Social Media	USA	Equality, Inclusivity, Gender	Now	Toys + Hobbies, Education
Resell, Rewear, Repeat	Millennials, Gen Z	Ecommerce, Social Media	EU	Ethics	Now	Fashion
Tiktok Kitchen	Gen Z	Ecommerce, Mobile / App, Social Media	USA	-	Near	Entertainment, Food + Bev
Online Opportunity	Millennials, Gen Z	URL	-	Inclusivity, Pandemic	Now	Media + Publishing
Art Activism	-	IRL	USA	Politics, Ethics	Now	Art
#BOOKTOK	Gen Z	Mobile / App, Social Media	-	-	Now	Media + Publishing
Content for Coping	Millennials	Social Media	-	Wellness	Now	Health + Wellness
Cringe Tinge	Gen Z, Millennials	Retail, IRL, Ecommerce	USA	Equality, Wellness, Inclusivity	Now	Beauty, Sustainability, Health + Wellness
M&A Shopping Spree	Gen Z	IRL, Mobile / App	-	-	Now	Technology, Sustainability, Health + Wellness, Travel
Imperfect Influencer	Gen Z, Gen Alpha	IRL, URL	CHINA	Inclusivity, Wellness, AI	Now	Technology, Sustainability, Health + Wellness
A-List Avatars	Gen Z, Gen Alpha, Millennials	URL, Activation / Experience	USA	Copyright, Deep Fake	Near	Entertainment, Technology, Media + Publishing, Gaming
Drama Donation	Gen Z, Gen Alpha, Millennials	IRL	USA	Inclusivity, Equality	Near	Education
Entrepreneurs Olympics	Millennials, Gen Z	IRL	USA	Inclusivity, Equality, Gender	Now	Fashion, Sport
The Man-icure	Gen Z, Millennials	IRL	-	Inclusivity, Gender, Equality	Now	Health + Wellness
Second Hand Sneaker Boom	Gen Z, Millennials	Mobile / App, Ecommerce	-	Equality	Now	Fashion, Sustainability
Mantelscaping	-	URL, IRL, Activation / Experience	-	Pandemic	Now	Home + Interiors
Sustainability Target	-	Retail	USA	Ethics, Politics	Far	Fashion, Home + Interiors
Inclusion Rider	-	IRL, Activation / Experience	-	Inclusivity, Equality, Gender	Far	Entertainment, Art
Deep-fake Fashion	-	Activation / Experience, IRL, URL	EU	AI, Deep Fake	Near	Fashion, Technology

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Category: Influence

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