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Entrepreneurs Olympics

Entrepreneurs Olympics

28 July, 2021

Skims Is the Official Underwear of the US Olympic Team. Kim Kardashian West’s shapewear company will also be providing loungewear and sleepwear for Team U.S.A. The deal marks a notable shift in the usual brand-Olympics partnership, one that is typically reserved for global brand names like Ralph Lauren and Nike. The direct-to-consumer loungewear brand, which counts Imaginary Ventures as a backer, raised $154 million in April—landing the company at a $1.6 billion valuation. Photo @skims

Time horizon: Now
region: USA
Generation: Millennials Gen Z
channel: IRL
Sector: Fashion Sport
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Entrepreneurs Olympics
Signal title Generation Channel Region Issue Time Horizon Sector

Entrepreneurs Olympics

Millennials, Gen Z IRL USA Inclusivity, Equality, Gender Now Fashion, Sport