Resell, Rewear, Repeat
5 May, 2022
With an increasing demand for resale garments, it’s suggested that fashion lovers are considering the environmental impacts of their shopping habits. With resale platforms spiking in popularity in recent years, Fashion Favourite Ganni has launched it’s own resale platform called Repeat. Repeat will now allow customers in the UK and Scandinavia to buy and re-sell their items through this peer-to-peer model. The core mission is to extend the life of each Ganni garment and to encourage a circular approach to fashion.
Signal title | Generation | Channel | Region | Issue | Time Horizon | Sector | |
---|---|---|---|---|---|---|---|
Resell, Rewear, Repeat |
Millennials, Gen Z | Ecommerce, Social Media | EU | Ethics | Now | Fashion |