The Purge Surge
28 July, 2021
According to Thredup’s ninth annual ‘Resale Report’, 80% of US consumers, plan to reboot their closets once the pandemic is over, either purging items they no longer want or buying items. Approximately 159.4 million consumers plan to get rid of clothing after the pandemic is over, 46.4% plan to get rid of clothes that no longer fit them, while 24.8% will say goodbye to clothes they wore during quarantine.
Signal title | Generation | Channel | Region | Issue | Time Horizon | Sector | |
---|---|---|---|---|---|---|---|
The Purge Surge |
Gen Z, Millennials | Retail, Ecommerce, Mobile / App | - | Pandemic | Near | Fashion, Finance |